This is one of the few projects where I actually created a physical prototype. I chose to work on hydrophobic sand because of the creative freedom it provides – as far as I know there isn’t a toy company that exclusively produces/sells the toy. Most of them just come in clear plastic containers/bags from vendors on online marketplaces (Amazon, Etsy).

Given that the target audience of this toy is mainly tweens, I decided to work on a packaging that’s a little more mature yet still fun: sand that comes in test-tube-shaped packages, with labels incorporating scientific elements.

I also invented and design a logo for a faux brand ‘Labmade’ to make the finished prototype look more authentic.